FACEBOOK FOR BUSINESS: | TOP 10 BENEFITS |
1. Increased Exposure to Potential Customers
2.27 BILLION USERS
1.49 BILLION DAILY ACTIVE USERS- 1.15 OF THOSE ARE MOBILE
25-34 IS THE LARGEST AGE DEMOGRAPHIC WITH ALMOST 30% OF ALL USERS
HIGHEST TRAFFIC IS BETWEEN 1:00 PM & 3:00 PM
ENGAGEMENT IS 18% HIGHER ON THURSDAYS AND FRIDAYS
42% OF MARKETERS REPORT THAT FACEBOOK IS ESSENTIAL FOR THEIR BUSINESS
2. Gather More Leads
Just having people Like your page isn't enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page. But what if Facebook does actually disappear one day?
While Facebook is critical for your business, you have to connect with your followers outside of Facebook.
How do you do this?
Smart businesses gather leads in the form of email addresses -- so they can contact their community outside of Facebook.
Most do this through contests, giveaways, and newsletters -- and it's a proven system.
But you also need to be careful how you use your leads. For example, don't hammer fans with daily emails peddling affiliate products and other junk -- unless that's what they signed up for.
Email them consistently once or twice a week with helpful information that also leads them to your website -- where they hopefully will become customers.
3. Lower Your Marketing Expenses
Starting a Facebook business page costs you exactly $0.
4. Reach a Targeted Audience
This is carry over from #3 -- and it's super important.
Just because there are 1.19 billion Facebook users, it doesn't mean they all want to Like your page. Using features like boosted posts and Facebook ads you can pinpoint exactly who you want your content to reach. You can get crazy specific too. If your ideal customer is a married woman with two children who lives in 28117 and likes to drink wine and watch live music you can target your content to reach those types of people specifically.
5. Use Facebook Insights
- How many page Likes I have
- The Reach of my posts & page
- Engagement of the page
- Post Performance... and more
Compare this to running an ad in your local paper or in a magazine. Are you given any such stats as to how many people visited your store/website based on the ad? No!
6. Build Brand Loyalty
Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty.
7. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites. Put those links in and watch your web traffic start to climb.
8. Boost SEO
Be everywhere your customers are. Have content with keywords your customers are searching for and be responsive to them. Afterall they want to make a connection with you.
9. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices -- many of them only with a mobile device. You are likely reading this post from a mobile device.
As this trend grows -- it becomes more and more important for your business to have a presence on Facebook.
When people view your Facebook page on a mobile device it shows users:
- Hours of operation
- A phone number to call directly from the Facebook mobile app
10. Spy on Your Competition!
Arguably the most underutilized feature on Facebook.
Now, this doesn't mean you can look over their shoulders and check out sales or results from their ads -- but it's a great way to see how others in your area and niche are growing on Facebook. What are they posting? What's working for them and what is falling flat? You can use this information to fine-tune your content.
We hope you found Facebook for Business: | Top 10 Benefits | useful. If you are running your Facebook for Business page yourself you can use these tips to get the most out of this powerful social media platform. At EssentialDigital LKN we offer Facebook Management Services and we would love to talk to you about ways we can increase your customer base starting today. Whatever your goal, working together we can get you there.